Let’s face it: no matter how good your newsletter is, you’ll want to mix up your lead generation strategies. Most of us would be hesitant to sign up for a mailing list based solely on the promise of a newsletter — you’d have to provide frequent doses of golden insight to attract major leads. Fortunately, there are some more ways to persuade even the most skeptical users to give over their contact information.
What’s the secret? Providing genuine value promptly.
What you’re selling must be appealing to your target audience and, in many cases, must be distinctive. That means you’ll have to be resourceful — though not without assistance.
We’ve compiled a list of seven ideas that will pique your audience’s interest! Let’s have a look at what they are and how you may put them to use.
Table of Contents
A complimentary e-book
An ebook is the one lead magnet that is worth its weight in gold. Books are geniuses of content marketing because they’re valuable items that you can give away for free without losing money if you invest your resources appropriately. Making a superb ebook available as a lead magnet has other benefits, such as increased brand awareness (readers who find it useful may share it with others) and a stronger reputation in the field for you.
Your ebook could be a beginner’s guide, a how-to, a recipe book, or anything else you believe your customers would be interested in learning about. To make your ebook stand out from the crowd, look for a market gap — a genuine need that isn’t being met — and fill it with a valuable answer.
Access to a Facebook group that is only accessible to members of the group
Access to a private Facebook group or closed forum is a more interactive type of lead generating. For example, if your company sells children’s apparel, building a forum where customers can debate their purchases, as well as broader parenting concerns, can be a terrific way to build brand loyalty. You may answer your customers’ queries and listen to their opinions in this forum, which adds a human touch to your business that is very crucial for small enterprises!
A course delivered by email
This is a more time-consuming way of making lead magnets, but it’s well worth the effort. Providing a brief email course rather than a simple newsletter is a considerably more appealing offer to potential subscribers because lessons begin with a clearly defined learning outcome. People who are drawn to such a course are also more likely to be interested in what you have to offer thereafter. Offering a course connected to your business, similar to authoring an ebook, will assist establish your authority in the sector.
Quizzes
Assume you can build a quiz that is either truly useful, educational, or just plain entertaining (and still relevant to your business). In such a situation, potential leads will gladly enter their email address and wait for the response to arrive in their inbox. You may test out various quizzes to determine which ones resonate best with your audience and for lead generation the most signups.
